Kelliher Insurance Group is excited to partner with Feefo, the world’s largest verified reviews provider, to fund tree-planting projects. The company’s Trade Direct Insurance business has partnered with Treefo to plant trees for customer reviews made on Feefo.
With 69% of consumers interested in making more sustainable choices*, Kelliher Insurance Group wanted to offer something that would positively impact the planet and boost support for their business from like-minded customers. Feefo’s tree-planting initiative, Treefo, in partnership with Ecologi, enables our business to support tree-planting projects in return for customer reviews.
Treefo and Ecologi work with Eden Reforestation Projects, a non-profit organisation whose mission is “to provide fair-wage employment to local villagers working on forest restoration projects across the world.” They achieve this by hiring local people to plant, grow, and care for the trees, which has a positive socioeconomic and environmental impact.
The initiatives support local communities in restoring landscapes, decreasing the devasting effects of deforestation worldwide. These tree-planting projects nurture seeds so that they have the best chance of growing into full-grown trees.
Imogen Coggan, CEO, said, “Being part of Treefo is special because a tree is planted when a customer gives us a review – it couldn’t be easier. Treefo is a fantastic initiative that helps us to play a part in reducing the devastating effects of deforestation and make the planet healthier.”
Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses in reaching their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”.
If you would like more information regarding our approach to sustainability, follow the link.
*About Feefo
Feefo is a leading global customer reviews and insights platform. Its mission is to empower businesses to understand how their customers experience their products or services.
The Feefo suite of software, combined with technical solutions, enables its clients to gain a deeper understanding of customer sentiment, behaviour, and intent, empowering them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews.
*Travel Weekly, December 2022
